This Cookie Policy clarifies how DraftKings Inc. ("DraftKings", "we", "us", or "our") deploys cookies, web beacons, software development kits (SDKs), and similar web storage technologies across our sports betting and digital casino platforms. By accessing or using our websites, you acknowledge our use of cookies as outlined in this policy.
1. What Are Cookies and Local Storage?
Cookies are compact alphanumeric text files downloaded to your computer or mobile device when you visit an online portal. They allow web servers to recognize your specific hardware, recall preferences across pages, preserve logged-in sessions, and support anti-fraud measures.
In addition to cookies, DraftKings utilizes local storage mechanisms (such as HTML5 local storage), session tokens, and pixel tags to store authentication keys and operational metrics locally within your browser.
2. Categories of Cookies We Deploy
DraftKings organizes cookies into distinct operational categories:
| Cookie Classification | Purpose & Functionality | Necessity |
|---|---|---|
| Strictly Necessary | Essential for core platform operation, biometric and password session authorization, single-wallet security, CSRF protection, and state geofencing validation. | Mandatory (Cannot be disabled) |
| Functional & Preference | Preserves custom wagering formats (American vs. Decimal odds), favored sporting leagues, dark mode visual preferences, and localized sound effects. | Optional |
| Performance & Analytics | Gathers aggregated, non-personally identifiable telemetry to evaluate page loading velocities, bet-slip latency, and interactive slot stability. | Optional |
| Targeted Advertising | Measures promotional acquisition campaigns, coordinates welcome bonus attribution, and prevents recurring promotional pop-ups. | Optional |
3. Geolocation & Fraud Prevention Technologies
Unlike standard digital commercial sites, DraftKings is obligated by statutory US gaming authorities to verify physical user geolocation continuously. We employ specialized security cookies and lightweight browser scripts that interact with certified geofencing plug-ins (e.g., GeoComply).
These technologies verify that your IP address, Wi-Fi environment, and network routing correspond precisely with authorized gaming territories. Blocking or manipulating these strictly necessary security cookies will automatically disable real-money casino games and sports betting functionality.
4. Third-Party Analytics and Pixels
We may collaborate with authorized analytics partners (such as Google Analytics) and marketing attribution networks to assess how players navigate our lobbies and engage with promotions. These providers may place their own cookies onto your browser. All third-party analytical integrations operate under strict confidentiality agreements and do not transmit unencrypted identity records, banking numbers, or wager stakes to non-certified entities.
5. Managing Your Cookie Preferences
Most modern web browsers allow you to modify cookie controls through their settings preferences:
- Browser Settings: You can configure Google Chrome, Mozilla Firefox, Apple Safari, or Microsoft Edge to reject third-party cookies or notify you whenever a new cookie is written.
- Private Browsing: Using Incognito or Private Browsing modes ensures session cookies are deleted upon closing the browser window.
- Impact of Disabling Cookies: Please be advised that disabling Strictly Necessary cookies will prevent you from logging into your DraftKings account, maintaining an active wallet balance, or placing legal wagers.
6. Mobile Application Identifiers
When utilizing the DraftKings native app on iOS or Android devices, native operating system identifiers (such as Apple’s IDFA or Google’s Advertising ID) and crash analytics SDKs are deployed. You can reset or limit ad tracking directly through your device’s system privacy settings.
7. Periodic Policy Updates
We evaluate this Cookie Policy on an ongoing basis to ensure alignment with changing technological best practices and statutory guidelines. The updated version will always be posted with a revised effective date on this page.
8. Inquiries and Privacy Support
For questions regarding our use of cookies or related tracking technologies, please contact our Technical Compliance Division via email at [email protected].